I’m not always gung-ho about gift cards. Generally I think they’re a little lackluster. At times impersonal. But this is different. This is big. And I wanted to make sure you didn’t miss it.

Etsy recently (finally) announced the introduction of Etsy gift cards. The reason this matters is because Etsy is vast. What Amazon is to pretty much everything, Etsy is to pretty much everything handmade.

You see, my favorites list on Etsy is about a million miles long—surely I’m not alone here—making this a really great gift for me. Me. (There, I said it.)

We’ve got gobs of gifts on Wantist hand-picked from Etsy. They’re awesome because the people who make them are awesome, thereby making a gift card that enables folks to shop at whim there, pretty damn awesome.