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Rock-a-bye little rockstar

Bloom baby lounger looks good in the living room

Dwell well

We’re big believers that your surroundings affect your mood—that your things represent you, most importantly to yourself. If your place looks organized, you feel organized. If the things around you look stylish, you feel stylish. Modern, eclectic, comfortable—pick one, the same rule applies.

Enter baby and our skeptical imaginations depict the aforementioned surroundings run over by Thomas the Tank Engine.

Baby design boom

We’ve yet to jump on the baby bandwagon. However we’re warming up to the idea thanks in part to an evolution in the design of baby stuff. Over the past decade a beautiful thing has happened. Products for the itty-bitty among us are being made with equal consideration for the parents who have to live with, store and lug around this stuff.

Four dads and a baby company

Bloom was created by four dads who completely get our baby goo trepidation. Their entire collection is made to merge the needs of wee ones with the contemporary lifestyle of the entire family.

While style is an evident part of the design process, safety and sustainability are also high priorities at Bloom. Their products and processes are free of all kinds of nasty chemicals. All woods are sourced from certified sustainable forests and all plastic are recyclable and food-safe where needed.

Rock it Coco

The pictured Coco Stylewood lounger was the first Bloom product to catch my eye for its obvious head-turning aesthetic. Truly a departure from traditional baby seats, this makes the world-o-baby look, dare I say, appealing. For now, I’m content coveting from afar (very far. like way over there).

The Coco Stylewood comes in dark or natural wood with a variety of seat colors for $200 at Genius Jones. Shipping is free, a portion of profits go to charity and dwelling well is their gig too.

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