Johnson & Johnson’s new First Aid Kit
We’re the first to admit that when an object’s form has been highly prioritized in its design we’re quick to give it some attention, at least long enough to see if it deserves even more. (What can we say? We like pretty.)
So when Harry Allen‘s redesign of Johnson and Johnson’s First Aid Kit kept buzzing our radar recently, we couldn’t help but stop and stare. It’s quite the specimen.
The interest comes on the heels of the kit being named Best of Category for Packaging in this year’s I.D Magazine Annual Design Review. As does happen, an award tends to make a person stop and wonder what makes the winner so special. So we did, and here’s what we think.
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